Success stories

“Nobody in the Lab Wants the Initials Back.”

Sneha Iyer, Chief Embryologist, Genesis IVF Lab, Chennai

She is one of 9 clinic leads on this page. Each has a before, an after and a phone number, so you can ask them yourself.

19 days

median time to go live

97%

of clinics renew each year

0

failed inspections on record

By clinic type

Find a Clinic That Looks Like Yours

Embryology lab

0

witness mismatches in 2,400 cycles

Genesis IVF Lab · Chennai

Eleven witness points moved from initials to barcodes in six weeks

“Nobody in the lab wants the initials back.”
Sneha IyerChief EmbryologistLive 2022
IVF centre

+31%

enquiries after publishing success rates

Aarambh Fertility Centre · Pune

Published success rates with the denominator next to every percentage

“We now show per retrieval, per transfer and cumulative on our website. Enquiries went up, not down.”
Dr. Meera KulkarniDirectorLive 2021
Multi-centre chain

7 → 1

centres on one patient record

Nurture IVF Network · Bengaluru

Seven centres, one record, without flattening local judgement

“The metrics that travel, travel. The ones that should stay local, stay local.”
Rahul MenonGroup CEOLive 2024
Hospital

+22%

collected before discharge

Lotus Fertility Hospital · Indore

IPD, OT and the IVF package on one bill

“TPA pre-auth used to take a person all morning. Now the desk does it between patients.”
Dr. Anil SaxenaMedical DirectorLive 2023
Gynae clinic

3 wks

from paper to live, including IUI

Shree Women’s Clinic · Rajkot

A two-doctor gynae clinic added IUI tracking without adding staff

“I expected software for big IVF centres. It fitted a clinic with one nurse.”
Dr. Kavita ShahConsultant GynaecologistLive 2025
Egg & sperm bank

2 days

to prepare the State Board inspection pack

CryoFirst Bank · Hyderabad

Tank maps, quarantine status and donor registries that print themselves

“The inspector asked for the registry. It was already on the table.”
Dr. Farah KhanBank DirectorLive 2023
IVF centre

94%

medication reminders read by couples

Patil IVF · Nashik

Reminders on WhatsApp with videos replaced the evening phone round

“The nurse who made forty calls every evening now runs the follow-up clinic instead.”
Dr. Suresh PatilDirectorLive 2026
Embryology lab

36/36

daily checks, 190 days running

OvaRise Lab · Kochi

The free Embryology Lab Checklist became the lab’s QC record

“We used the checklist page for three months before we became a customer. That is how we chose.”
Anjali MenonLab ManagerLive 2026
Multi-centre chain

4 → 9

centres opened on the same setup

NovaNest IVF · Delhi NCR

New centres go live in a week because the configuration travels

“Centre nine opened on a Monday with the same price list, consents and SOPs as centre one.”
Vikram SethiChief Operating OfficerLive 2024

Featured story, Genesis IVF Lab, Chennai

Eleven Witness Points, Two Ways of Working

Before, until March 2024

Double initials, on paper

Two sets of initials at every one of eleven points, from oocyte collection to transfer. It worked, mostly, and it slowed every case. The quarterly audit took three days to assemble by hand.

After, six weeks later

Barcode scans, gated by the module

The first fortnight was slower. By week four the lab was faster than paper, and by week six the quarterly audit printed itself from the witnessing log. No mismatch since, across 2,400 cycles.

MetricBeforeAfter
Witness mismatches per quarter2–3 caught0
Minutes per ICSI case, bench time4736
Quarterly audit preparation2 daysPrinted
Cycles per year9801,200
Cryo inventory discrepancies at stock-take140
New embryologist, time to independent witnessing6 weeks9 days

In their words

Three Clinics, Three Results

What changed after the switch, told by the people who run the lab, the clinic and the network every day.

We went from paper witness sheets to barcode witnessing in six weeks. Not one mismatch has reached a dish since.

Sneha Iyer

Lab Director, Genesis IVF Lab

6 weeks

to go live

Our success rates now come straight from the cycle records, so when a patient asks how we got a number, we can show them.

Dr. Meera Kulkarni

Aarambh Fertility Centre

100%

cycles traceable

Seven centres used to mean seven files for one patient. Now any doctor at any branch opens the same record in seconds.

Rahul Menon

Operations Head, Nurture IVF Network

7

centres, one record

Across every clinic

What Changes, on Average, in the First Year

Medians across clinics live for at least twelve months, measured from their own data, as of September 2026.

−38%

Front-desk time per patient

Registration, ABHA, consents, billing

+22%

Collections before discharge

Package billing and TPA pre-auth

94%

Medication reminders read

WhatsApp with videos, patient app

2 days

To prepare an inspection pack

Down from a median of three weeks

Pricing

What Every Clinic Above Pays

No special deals behind the stories. The clinics on this page are on the same four plans as everyone else.

Save ₹200/mo annually

Starter

5–25 licences

Small clinics and IUI centres

₹1,700 /month

Billed monthly

Get Started
  • Patient EMR & Records
  • Appointment Scheduling & Reminders
  • Internal Team Messaging
  • Unlimited invoices & devices
  • Patient CRM
  • 6 staff logins
  • 24 hrs/year on-call support
  • 3 hrs onboarding & training
MOST POPULAR

Growth

25–100 licences

Clinics running IVF and ICSI daily

₹1,500 /month

Billed monthly

Get Started

Everything in Starter, plus

  • IVF Cycle Management
  • Tally & Accounting Integration
  • Payment Services
  • Patient Portal
  • Insurance & TPA Billing
  • 10 staff logins
  • 48 hrs/year on-call support
  • 5 hrs onboarding & training

Advanced

100–200 licences

Clinics with donor and surrogacy programmes

₹1,300 /month

Billed monthly

Get Started

Everything in Growth, plus

  • Unlimited AI Assistant
  • Unlimited Cycle Tracking & Reports
  • 30 staff logins
  • Donor & Cryo Inventory
  • Embryology Module
  • Lab & Diagnostic Integrations
  • Consent Management
  • 48 hrs/year on-call support

Enterprise

200+ licences

Chains running several centres

Custom pricing

Tailored for your network

Get Started

Everything in Advanced, plus

  • Unlimited staff logins
  • Unlimited advanced reports
  • Unlimited support calls
  • Unlimited onboarding sessions
  • Dedicated account manager
  • Priority feature requests

Our prices are final and non-negotiable to ensure fairness for all our clients.

More voices from the stories above

Shorter Versions, Same People

The inspector asked for the donor registry. It was already on the table, printed that morning from the same screen we use every day.
Dr. Farah KhanBank Director, CryoFirst Bank, HyderabadEgg and sperm bank
I expected software built for big IVF centres. It fitted a clinic with two doctors and one nurse, and the IUI tracking was there from day one.
Dr. Kavita ShahConsultant Gynaecologist, Shree Women’s Clinic, RajkotGynae clinic
Centre nine opened on a Monday with the same price list, consents and SOPs as centre one. That is the whole story, really.
Vikram SethiCOO, NovaNest IVF, Delhi NCRNine-centre chain

Security & Compliance

Power Your IVF Practice with ConceiveX
India’s Secure, Compliant IVF Platform

Patient records, embryology data and billing, protected by healthcare-grade security and national health standards.

NHA Approved

IVF clinic records recognised under India’s digital health standards.

ABDM Compliant

First IVF platform integrated with the ABDM health network.

ART Act Compliant

Built for India’s ART (Regulation) Act, 2021 for IVF clinics and banks.

FHIR Compliant

IVF cycle, lab and patient records interoperable on the FHIR standard.

ICMR Guidelines

Follows ICMR national guidelines for ART clinics and embryology labs.

Rated by the clinics in these stories

Top-Rated by the Clinics Who Stayed

97% of clinics renew each year. These are the public review scores from the ones that did.

SoftwareSuggest badge

5.0/5

SoftwareSuggest

Users Most Likely to Recommend, 2023

Slashdot badge

5.0/5

Slashdot

Reviews from clinics live 2+ years

Capterra badge

4.6/5

Capterra

Rated for overall satisfaction

Software Advice badge

4.8/5

Software Advice

Rated for likelihood to renew

SourceForge badge

5.0/5

SourceForge

5 stars for customer outcomes

Before you ask

Questions About Success Stories

PricingWhat happens to our existing patient data?

It is migrated for you, free of charge, from Excel, Tally or an earlier system. Nothing is deleted at your end until you have signed off that the migrated records match. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingHow is ConceiveX priced?

Per login per month: Starter ₹1,700 for 2 to 10 logins, Growth ₹1,500 for 11 to 30, Advanced ₹1,300 for 31 to 100, plus GST. Every module is in every plan. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingIs there a setup or migration fee?

No. Setup, migration, onboarding and training are included in every plan. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingDo you charge per cycle or per patient?

No. Only named staff logins are counted. Patients, cycles and the patient app are unlimited. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingWhat does annual billing save?

₹200 a login every month, so Growth drops from ₹1,500 to ₹1,300. Billed once a year with a reminder 30 days before renewal. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingCan we change plans mid-year?

Yes. Add or remove logins any time and the next invoice adjusts pro rata. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingWhat happens if we cross a plan's login limit?

You move to the next plan automatically at its lower per-login rate. Nobody is cut off. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingIs pricing different for hospitals?

The hospital plan with IPD, OT and TPA is ₹2,100, ₹1,900 and ₹1,700 a login. Everything else is identical. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

PricingAre there any hidden charges?

No. The only paid extras are on the Pricing page: on-site training days beyond your plan hours and SMS packs above the included quota. Plans run ₹1,700, ₹1,500 and ₹1,300 a login a month plus GST with every module included; see the price list or work out your own number.

TrialCan I speak to one of these clinics directly?

Yes. Every clinic here agreed to take questions from clinics considering the switch. Ask on the walkthrough and we will introduce you to the closest match in size and treatment mix. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialHow long is the free trial?

Fourteen days, every module switched on, no card. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialIs the trial the real product or a demo build?

The real product, with your own consents and price list loaded by a specialist on day one. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialCan we add real patients during the trial?

Yes. The data stays if you continue and is deleted on request if you do not. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialHow many people can use the trial?

Up to ten logins, enough for a whole single-site team. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialDo we get help during the trial?

A named specialist checks in on day one, three and ten, and support is the same seven-day line. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialCan the trial be extended?

Yes, by a week if the team has not finished a full cycle on it. Ask your specialist. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialWhat happens when the trial ends?

Nothing is deleted. Pick a plan and the same workspace continues. Decline and we delete on request within seven days. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

TrialCan we trial only the embryology module?

Everything is on, but you can use just the lab module. Many labs do exactly that. The 14-day trial has every module switched on, with your consents and price list loaded and no card needed.

Go-liveWhere do the before and after numbers come from?

Each clinic pulled them from its own records, before the switch from registers and spreadsheets, after it from ConceiveX reports. Every figure on this page was checked with the clinic that gave it. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveHow long does go-live take?

The median is 19 days from first login to first live morning. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWhat gets migrated?

Patient demographics, cycle history, lab records, cryo registers, stock, billing balances and documents, from any system or from paper. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWho does the migration?

A ConceiveX implementation specialist. Your team checks the result and nobody retypes records. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWill the clinic close during switchover?

No. Clinics run both systems for a week or two and switch on a quiet morning. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveHow is staff trained for go-live?

Two rounds per role, in English or Hindi, on your own data, plus the role videos. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveWhat if staff resist the change?

Training is role-specific and short, and go-live week has a specialist on call from 7 a.m. Most teams prefer the new system by day three. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveCan we go live module by module?

Yes. Front desk and billing first, then the lab a week later, is the most common order. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

Go-liveIs there a go-live checklist?

Yes. A dated plan with owners on both sides, shared on day one of onboarding. Migration is included in every plan and the median go-live is 19 days; three clinics describe their switch.

ComplianceHow long does a switch usually take?

Nineteen days is the median from kick-off to live, and six weeks is typical for a lab moving witnessing onto scanners. Smaller single-doctor clinics are often live inside a fortnight. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceWhich ART Act forms are built in?

Forms 8 to 14, the registers and the inspection pack, pre-filled from the record. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceAre consents signed on a tablet legally valid?

Yes. E-signatures with timestamp, device and witness meet the IT Act and the ART Rules. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceDoes it handle PCPNDT Form F?

Yes. Form F is generated from the scan record and filed with the monthly return. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceHow does witnessing meet the Act?

Barcode double-witnessing at every bench step, logged with both identities and the time. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceCan we produce an inspection pack quickly?

One click exports consents, registers and the audit trail for any couple or date range. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceDoes it support the ICMR registry?

Yes. Registry submissions export with validation. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceWhat about NABH?

Daily QC records, SOP limits and incident logs match the NABH checklist items for ART. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

ComplianceHow are donor identities coded?

Coded IDs, with identity documents stored separately and access-logged, as the Act requires. Consents, registries and audit trails are built in; the ART Act guide and the lab checklist cover what an inspector asks for.

TrainingWill the clinic slow down while the team learns it?

Expect a slower first fortnight. Most clinics are back to their old pace by week three and faster by week four, because duplicate paperwork drops out of the day. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingIs training included?

Yes, in every plan. Two rounds per role during onboarding, then unlimited videos and articles. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingHow long does training take per role?

About two hours per role, split into short sessions between patients. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingAre training videos available in Hindi?

Yes. Every role video has Hindi and English versions with captions. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingCan new staff learn on their own?

Yes. The role track in the Help Center takes a new hire from login to first task in an afternoon. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingDo you train embryologists separately?

Yes. Lab training is bench-side on your own scanners and label printers. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingIs refresher training available?

Yes. Monthly webinars, and your success manager can schedule a refresher any time. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingAre there printable guides?

Yes. Checklists and one-page guides for the front desk, nursing, lab and billing. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

TrainingCan we train on a sandbox before go-live?

Yes. A training workspace with sample couples is available throughout onboarding. Training is included: the role videos and the Help Center get a new team member running in an afternoon.

IntegrationsCan we feature our clinic here?

Yes. Clinics live for six months or more can share a story. A writer interviews you and you approve every number. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsDoes it connect to our ultrasound machine?

Yes. Follicle measurements and images import from most scanners over DICOM. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsDoes it sync with Tally?

Yes. Invoices, receipts and credit notes post as vouchers nightly or on demand. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsWhich diagnostic labs are integrated?

Thyrocare, Dr Lal, Metropolis and others over FHIR. Results land in the cycle automatically. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsDoes it work with time-lapse incubators?

Yes. Vitrolife and Esco images and annotations attach to the embryo record. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsIs WhatsApp built in?

Yes. Reminders, reports and receipts go out on WhatsApp Business from the couple record. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsCan our hospital system talk to it?

Yes. HL7 and FHIR interfaces for admissions, pharmacy and billing. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsIs there an API?

Yes. REST with webhooks for every cycle stage, documented publicly. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

IntegrationsWhich payment gateways are supported?

Razorpay, PayU and UPI, with EMI through partner banks. Every module shares one patient record, and connections to labs, scanners and Tally are documented in the API documentation.

ProductDo results like these depend on buying a bigger plan?

No. Every module is on every plan, so a single-doctor clinic gets the same witnessing, cycle tracking and reporting as a seven-centre chain. Plans differ only on how many logins you need. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductWhy do all stories show a before and an after?

Because the before is the point. A number without a baseline is marketing, not evidence. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductWhat does ConceiveX do?

It runs an IVF clinic on one record: EMR, cycle tracking, embryology lab, billing, consent, cryo, pharmacy and a patient app. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductWhich modules are included?

All twelve, in every plan, at one per-login price. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductDoes it work when the internet drops?

Core screens keep working on a lost connection and sync when it returns. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductIs there a mobile app for staff?

Yes. Doctors and managers get iOS and Android apps, and the full product runs in any browser. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductCan we customise forms and templates?

Yes. Consents, protocols, reports and price lists are templates you own. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductWho is ConceiveX built for?

IVF centres, chains, fertility hospitals, embryology and andrology labs, gamete banks, surrogacy programmes and gynaecology clinics. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

ProductHow often is the product updated?

Monthly, with no downtime and no extra charge. See it on your own workflows in a 45-minute demo, configured for your clinic type before you join.

Growth for a 10-login IVF clinic: ₹1,500 a login, ₹15,000 a month, plus GST.Full pricing ›Compare ConceiveX ›

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