The software quietly running India’s IVF boom
Startup Street follows one cycle from consult to transfer at a Pune clinic, scanners and all.
Watch segment›Everything
Startup Street follows one cycle from consult to transfer at a Pune clinic, scanners and all.
Watch segment›Diagnostics labs, payment gateways and accounting tools can now integrate without a bespoke project.
Read release›A profile of the founders, the first embryology lab, and a price list that has not changed shape since 2021.
Read article›FrontRunners placement based on verified end-user reviews for usability and customer satisfaction.
See reviews›Nurture IVF’s group CEO on consolidation, central cryo inventory and why local judgement still matters.
Read article›A 36-point daily checklist with witnessing flags and printable sheets, usable without a ConceiveX account.
Open checklist›Three clinic directors on registries, consent forms and the self-audit that made inspection day uneventful.
Read article›Shortlisted on verified reviews, with onboarding time and front-desk usability called out specifically.
See reviews›Drafted notes from the consult, WhatsApp medication reminders with videos, trained on the clinic’s own protocols.
See what’s new›Genesis IVF Lab’s chief embryologist on what the first fortnight felt like and what she would not go back to.
Read article›ABHA creation at the front desk and FHIR-standard records, recognised by the National Health Authority.
Read release›Awarded on net promoter responses from verified users across clinic sizes.
See reviews›For journalists
Everything on this page may be used without asking. For interviews, clinic visits or numbers not listed here, write to press and expect a reply the same day.
Boilerplate
ConceiveX is India’s IVF clinic management platform covering patient records, cycle tracking, the embryology lab, billing and a patient app in one secure cloud, built for the ART (Regulation) Act 2021 and integrated with the ABDM network. Founded in Ahmedabad in 2020 and bootstrapped, ConceiveX is used by more than 420 fertility clinics, labs and banks across 40 Indian cities, with offices in Ahmedabad, Mumbai and Bengaluru.
Facts you may quote
Logo files
Please use the files as provided, with no recolouring, stretching or redrawing. “ConceiveX” is one word, capital C.
Pricing
Yes, it is really on the website. The same four plans for every clinic, published since 2021 and unchanged in structure since.
Starter
5–25 licencesSmall clinics and IUI centres
₹1,700 per month
Billed monthly
Get StartedGrowth
25–100 licencesClinics running IVF and ICSI daily
₹1,500 per month
Billed monthly
Get StartedEverything in Starter, plus
Advanced
100–200 licencesClinics with donor and surrogacy programmes
₹1,300 per month
Billed monthly
Get StartedEverything in Growth, plus
Enterprise
Over 200 licencesChains running several centres
Custom pricing
Tailored for your network
Get StartedEverything in Advanced, plus
Our prices are final and non-negotiable to ensure fairness for all our clients.
The quotes reporters come back to
We published our success rates with the denominator next to every percentage because the software made it easy to defend them. Enquiries went up.
Eleven witness points on scanners in six weeks. Nobody in the lab wants the initials back.
Seven centres on one record without flattening them. The metrics that travel, travel, and the ones that should stay local, stay local.
Security & Compliance

Patient records, embryology data and billing, protected by healthcare-grade security and national health standards.
NHA Approved
IVF clinic records recognised under India’s digital health standards.
ABDM Compliant
First IVF platform integrated with the ABDM health network.
ART Act Compliant
Built for India’s ART (Regulation) Act, 2021 for IVF clinics and banks.
FHIR Compliant
IVF cycle, lab and patient records interoperable on the FHIR standard.
ICMR Guidelines
Follows ICMR national guidelines for ART clinics and embryology labs.
Verified ratings cited in coverage
Every rating below links to the public review page. Quote them freely, with the date.
5.0out of 5
SoftwareSuggest
Users Most Likely to Recommend, 2023
5.0out of 5
Slashdot
Public reviews, 2024–2026
4.6out of 5
Capterra
Best Ease of Use shortlist, 2024
4.8out of 5
Software Advice
Top Rated, FrontRunners 2025
5.0out of 5
SourceForge
Customers’ Choice, 2025
Itemised